How Important Are Customers? (Business Plans and Feasibility Study)

How Important Are Customers? (Business Plans and Feasibility Study)

How Important Are Customers? (Business Plans and Feasibility Study)
How Important Are Customers? (Business Plans and Feasibility Study) - Customer are people who made you to be in business. You what to reach out to someone in other to solve a problem, which may land some funds/cash into your pocket. This guide contains some free tips on How Important Are Customers? (Business Plans and Feasibility Study). Emphasises is on getting you own business Plan and a feasibility study  for that business for either loan, Grants, or your business start up.

How Important Are Customers? (Business Plans and Feasibility Study) has many written articles online, some of which are;


Customers are like the lifeline of any organization. Without them, you basically do not exist. Organizations are influenced by how the market works, They are completely dependent on their customers. They have to compete with each other to survive. Customers will choose organizations who best satisfy their needs 

What business are we really in?

Organizations are in the business of satisfying their customers. 

Who are customers?

Customers are;
  • The decision makers 
  • The beneficiary 
  • The users of your products 

The above can be represented as one individual, three independent individuals 

Customers does not necessary mean people who buys, that is why will have internal and external customers. 

For an organization to survive, she needs to care for her external customers first. 

For eg; Mr. A established an electric fan company for houses at the summer time.

How Important Are Customers? (Business Plans and Feasibility Study)

Internal customers are those work within the origination and use one another department, product or services as part of the supply chain to sever the external customers.

The internal customers does not mean that the staff of the organization used the finished product or services of their organization. 

Let’s look at two examples; Miss ejiro works in a tourism company, on her leave, she purchase a ticket for herself and family and went to a tour in Ghana, she is an external customer. 

2nd example, Miss ejiro works in a tourism organization and seeks to know or carryout a research on how to promote the business, and goes to the customers services department to get her data on number of tourist, where they go, days of hotel reservation and many on clients, then she is an internal customer. 

It is important to care for our customer.

Customers want to receive;
  • Good quality, durable, nice models and color selection
  • Affordable price 
  • Good warranty 
  • Explanation from sales people about technical issue 
  • Assistance from salespeople and technical staff 

By doing the above, you are caring for your customers 

What do customers want? Customers he highest satisfaction when using the organization’s products and services 

Product factors; 

Convenience factors; includes- location, delivery schedules, online services, convenient payment arrangement 

Human factor; skills and knowledge of staff attitude and behaviors. Getting things right 



Role of manager in ensuring customer satisfaction 
  • Total customer satisfaction should start from the organization’s top management. 
  • Top management is responsible for establishing culture standard and resources to ensure the smooth operation of organization 
  • If it is customer service oriented; it will support a customer care culture 

For eg; a fan company want to provide a best customer service; 

The own acquired modern equipment and new factor in other to produce high quality electric fans 

The organization is committed to customer- oriented service and has good standard customer service.

Its staff do not have difficulties meeting customer’s demand

HUMAN FACTORS IN CUSTOMER SERVICE 

The company’s customer care 

Being the first line of contact with the customers the human factors is deceive 

We have the ABC of customer services, which are; 

A – Attitude 

B – Behavior 

C – Competence

All this are influence by the organizational culture. 

Behavior may be influence by competence 

For eg; a fan company who uses customer-oriented culture via customer service. The staff are trained with adequate knowledge to improve their skills and render adequate service.



Implementing customer care and measuring customer satisfaction is also important 

How do you measure customer satisfaction? 

They are;
  • Customers’ survey 
  • Conference for customers 
  • Customer’s suggestion box 
  • Revenue 

If you measure customers’ services currently, you will be able to know if your customer services is effective. It is important to see or know any mistake in the business, so that you can solve them.

Two ways to solve poor customer service
  • System improvement 
  • Skill improvement 

For eg; Customers are not satisfied because of Low quality product, but the company found that the reason of those low quality product is an Error occurred accidentally in the quality control system 

Making sure that the system always work well can solve the above technical problem. 

Secondly, there is a batch of Products with technical defects 

Due to lack of understanding Technical specifications, the sales person mistakenly sold defective products to customers 

The customers right was violated, making sure that the sale person has both selling technical skill will help control similar mistake from happening 


Telephone communication 


DO’S 

  • Answer the phone promptly,
  • State the organizational name 
  • State who you are 
  • Listen carefully,
  • Prepare the necessary information 
  • Concentrate on solving the problem 

DON’TS 

  • Don’t only say; hello 
  • Don’t listen while doing something else 
  • Don’t forget to take notes 
  • Don’t forget your promise 
  • Telephone communication are meanly made for speaking and listening skill 
  • Please, non-verbal language 
  • Save time and transfer all necessary information 
  • Organization should try to meet the customer’s request as soon as possible. 

DEALING WITH CUSTOMER COMPLAINTS 

DO’S 

  • Listen 
  • Be sympathetic 
  • Concentrate on solutions 

DON’TS 

  • Don’t offer excuses 
  • Don’t Argue
  • Don’t try to placate customers’ anger 
  • Caring for customers is necessary to make sure that the customers are satisfied 
How Important Are Customers? (Business Plans and Feasibility Study)

Do you know you can actually save yourself off this stress? 

Engage CHRIS FARM NIGERIA to give you a professional business plans and a feasibility that will suit you demand today.


Chris Farm Nigeria develops well self-explanatory, irresistible feasibility studies or business plan for your Business start ups, Business Growth or Expansions through either personal funds, Grants, or loans, which could be new or existing ones. We delight in writing for people under Academic sectors, production sectors, manufacturing sectors, processing or packing sectors, advertising sectors, marketing sectors and other related sectors on mini, middle and large scale businesses.

For your Agribusiness, either production, processing, marketing of any Agro-industry, our feasibility studies or business plan are explicit.

Generally, our feasibility study and business plans are developed so well that it becomes irresistible when you show them to your investors or sponsors. It gives you a clear picture of what you are expected to see when you put the feasibility study or business plans into use. It also shows how much it will cost you to own your desired business, what your money can afford. The kinds of product you will need to minimize input in other to maximize output, and how much returns you will get at the end of each accounting year until your business break-even on its initial investment capital. This will give the intending business person or investor or farmer, a vivid idea on the possible benefit he or she stands to gain, when he or she starts doing the business. With that, the intending business person or investor or farmer will not need a soothsayer to make decision for him or her.


You can use this format in developing your own business Plans and feasibility Study 

OUR TABLE OF CONTENT INCLUDE;

  • SECTION I – EXECUTIVE SUMMARY
  • NAME OF BUSINESS / COMPANY
  • OFFICE & SITE LOCATION
  • MOTIVATION
  • MISSION STATEMENT
  • SOCIAL/ECONOMIC VALUE
  • PROJECT STATUS & START UP
  • WHY PREPARE THIS BUSINESS PLAN?
  • SECURITIES FOR THE PROPOSED LOAN
  • REPAYMENT
  • SECTION II – STUDY AREA
  • STUDY AREA
  • COMPANY OVERVIEW
  • MANAGEMENT TEAM
  • DEPARTMENTS IN THE COMPANY
  • EXPERIENCE
  • MANAGEMENT TEAM GAPS
  • SECTION III – INDUSTRY ANALYSIS
  • DEFINING YOUR INDUSTRY
  • YOUR INDUSTRY SIZE GROWTH RATE AND SALES PROJECTIONS
  • INDUSTRY STRUCTURE
  • MARKET OVERVIEW
  • MARKET SEGMENTATION
  • RELEVANT MARKET SIZE
  • KEY SUCCESS FACTORS
  • LONG TERM PROSPECTIVE
  • MARKET CHARACTERISTICS
  • SAMPLING TECHNIQUE
  • SECTION IV – CUSTOMER ANALYSIS
  • TARGET CUSTOMERS
  • CUSTOMER NEEDS
  • MARKET NEEDS / SOCIAL PROBLEMS AND SOLUTIONS
  • BUYERS BEHAVIOUR
  • MARKET SHARE
  • SALES FORECASTING
  • SECTION V – COMPETITIVE ANALYSIS
  • DIRECT COMPETITORS
  • COMPETITIVE ADVANTAGES
  • SECTION VI – MARKETING PLAN
  • PRODUCTS & SERVICES
  • FINISHED PRODUCTS
  • PRODUCT QUALITY AND PRODUCTION QUANTITY
  • PRODUCTION CAPACITY
  • PRICING
  • PROMOTIONS PLAN
  • DISTRIBUTION PLAN
  • SECTION VII – OPERATIONS PLAN
  • GENERAL APPROACH TO PRODUCTION
  • TECHNICAL ANALYSIS / PRODUCTION PROCESS
  • EQUIPMENT
  • PACKAGING REQUIREMENTS
  • SECTION VIII – FINANCIAL PLAN
  • REVENUE MODEL
  • FINANCIAL ANALYSIS
  • FINANCIAL ASSUMPTIONS
  • FINANCE CHARGES
  • FINANCIAL PROJECTIONS
  • FUNDING REQUIREMENTS/USE OF FUNDS
  • CRITICAL ASSUMPTIONS



  • FINANCIAL MODELS
  • SUMMARY OF PROJECT COST
  • BUDGET OF FIXED ASSETS / CAPITAL EXPENSES / INVESTMENTS
  • DEPRECIATION
  • UTILITIES
  • OPERATING EXPENSES (OPEX)
  • TOTAL REQUIRED INVESTMENT OUTLAY (REQUIRED START-UP CAPITAL)
  • FINANCING PLAN
  • INSTALLED / AVAILABLE EQUIPMENT
  • BREAK-EVEN ANALYSIS
  • LOAN REPAYMENT SCHEDULE AND INTEREST PAID
  • FORECAST OF PROFIT AND LOSS
  • CASH FLOW
  • BALANCE SHEET
  • GENERAL ASSUMPTIONS (BREAK EVEN ANALYSIS)
  • BUSINESS RATIOS - PROFITABILITY ANALYSIS
  • CONCLUSION
  • SECTION 3 – APPENDIX

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·         NOTE; According to our policy, we are not “allowed / permitted” to disclose peoples business or written feasibility study, “to anyone”, irrespective of their personality.

·        BUT, WE are permitted to display only executive summary.
·         This is just a sample of our executive summary on poultry feasibility study and business plan, carried out in Rivers State. 

·         1st sample;

These Feasibility study on poultry farming business (specializing on layers and boilers production), was conducted using projections, impressive publications, compounding interest/values, tables, graph, bar chart, pie chart, profits analysis and cash flow positions in other to give a clear picture of what is obtainable in that location, using eight plots of land, at Esemdiary village, Off Effurun Sapele Road, Okpe LGA of Delta state, Nigeria as a case study. 

Esemdiary village is a community in Okpe Local Government Area of Delta State with coordinates 05°26’N 5°57’E, which also plays the host community to the Warri Airport, which is actually located at Osubi. 

Okpe Local Government is a territory that used to be part of the original Okpe Kingdom, its headquarters is at Orerokpe, with a population of 128,398 people whose primary occupations include commercial farming, fishing, hunting, trading and gas exploration. 

After carrying out the feasibility study on Esemdiary village, Off Effurun-Sapele Road, Okpe LGA of Delta state, Nigeria, it was discovered that, farming generally will do well both on crop and animal production.

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