Marketing concept (Business Plans and Feasibility Study)

Marketing Concept (Business Plans and Feasibility Study)

Marketing concept (Business Plans and Feasibility Study)
Marketing concept (Business Plans and Feasibility Study) -  this article is a ponder point on Marketing concept (Business Plans and Feasibility Study). One can also say it is a free article on the issue of Marketing concept (Business Plans and Feasibility Study).  Should in case you need one, don't hesitate to contact us.

Marketing is satisfying customers’ needs profitably. i.e. getting the right product/service to the right people at the right price using the right promotion and publicity

Satisfying customers’ needs can be achieve whether by offering a lower price, providing a fasters services, walking in positive attitude, offering more choices or offering free samples and ensuring that products are return.

 ALSO READ; How Mushrooms Grows | Mushroom Farming Business | Business Plans in Nigeria


There are several topics on Marketing concept Business Plans and Feasibility Study of which some related topics has been write for all to see for free. 

Marketing truly is the ability to satisfy customers’ needs better than your competitors in order to make a profit. The concept of marketing revolves around organization positioning to consistently satisfy customer needs in a profitable way.

This means, you must know your customers 

Advantages 


  1. You’d be able to know where your customers are and target them appropriately using the right tools. 
  2. It also helps you easily switch investments to meet customers’ needs 

Lack of knowledge about marketing can cause difficulties such as; 
Unsystematic work and an unclear strategy

Marketing programs become unconnected, short-term, and do not support one another in creating a long-term positive effect

Thinking that marketing is solely the job of the marketing department leads to poor coordination among departments 

Confusion between marketing and sales

Difference between marketing and selling

Selling is marketing, but marketing is not selling. This means that; marketing is thinking of your brand in terms of your customer needs and how you intend to satisfy them 


Which means that you will thinking about the 4Ps of marketing; product, price, place, promotion 

Marketing is developing a demand for your product while sales is the actual exchange of your product for cash.

Developing marketing strategies; 

Developing marketing strategies can provide your company with a long-term vision about market trends, customers, competitors, and from this, your company can meet your long term needs of customers and prepare the necessary time and resource to adjust themselves regarding what you want to do in the market environment. This helps you understand your customers, competitors, their needs, and how to reach them. 
Marketing concept (Business Plans and Feasibility Study)


Positioning is the aspect where you help the customers to think, Act, when they see your Brand. The company with a product that gains more customers interest will ultimately have a greater chance of success. 

Marketing concept (Business Plans and Feasibility Study)
Steps in positioning 

A. Identify competitive advantages cost advantages ; your differentiation in terms of product features, services, people and brand images 

  1. Analyze the marketing environment, particularly;
  2. Analyze competitors
  3. Analyze the internal resources of the company 

B. Market segmentation and identifying the target market 

  1. Analyze the marketing environment 
  2. Break down the market into segments 
  3. Identify the target market 

Market segmentation is the division of a large and complicated market into smaller groups of customers with similar needs, characteristics, and behavior, the target market is a segment of the market that the company is focusing on 

What is your target market or who is your target customers

Steps;

1. Analyze the marketing environment to see the potential/actual market for a particular product and identify any customer development trends. 

2. Segment the market into small groups of customers with similar characteristics. Be sure that it is both of sufficient size and approachable. 

3. Select one or several segments which the company can approach and satisfy 



C. Identify core benefits for the target market 

It is not necessary for your company to satisfy all of a customer’s needs but instead your company should focus on satisfying one or two of their needs. 

i. Outstanding needs of the target market which have not been satisfied or have not been fully satisfied. 

ii. Areas where your company has the competitive advantages to satisfy these needs better than your competitors.

iii. Note; you can choose existing needs or potential needs based on the trends of the marketing environment 


ALSO READ; Business plans | Beekeeping Business | Farms start up in Nigeria


D. Positioning statement;


A position statement first goal is to document your expectation of your brand. This statement should be known and agreed upon by the whole company, and will be the basis for all marketing activities.


MARKETING MIX 

The marketing mix is a combination of factors that can be controlled by a company influence consumers to purchase its products. 

Marketing concept (Business Plans and Feasibility Study)


PRODUCT 

The product represents the core benefit identified in the positioning; e,g perfume bottle, cream etc. 


PRICE 

Types; 

  1. Cost-based pricing
  2. Competitive pricing
  3. Value-based pricing 

· Price in-line with core benefit identified in positioning 

  1. Suitable with the products life cycle
  2. Support the development of a distribution system 
  3. Support the communication objectives 

PROMOTION/COMMUNICATION 

· Identify a communication message 

Select one or more suitable tools of communication in line with the target audience-advertising, promotion, public relations, direct marketing, and personal selling. 

· PLACE; the place but be online or offline (store)

  1. Distribution channels should focus on target customers 
  2. Distribution channels enhances the core benefit 
  3. Distribution helps to stabilize prices according to the pricing strategy 
  4. Supporting communication; through display materials and promotional programs 

Do you know you can actually save yourself off this stress? 

Engage CHRIS FARM NIGERIA to give you a professional business plans and a feasibility that will suit you demand today.


Chris Farm Nigeria develops well self-explanatory, irresistible feasibility studies or business plan for your Business start ups, Business Growth or Expansions through either personal funds, Grants, or loans, which could be new or existing ones. We delight in writing for people under Academic sectors, production sectors, manufacturing sectors, processing or packing sectors, advertising sectors, marketing sectors and other related sectors on mini, middle and large scale businesses.

For your Agribusiness, either production, processing, marketing of any Agro-industry, our feasibility studies or business plan are explicit.

Generally, our feasibility study and business plans are developed so well that it becomes irresistible when you show them to your investors or sponsors. It gives you a clear picture of what you are expected to see when you put the feasibility study or business plans into use. It also shows how much it will cost you to own your desired business, what your money can afford. The kinds of product you will need to minimize input in other to maximize output, and how much returns you will get at the end of each accounting year until your business break-even on its initial investment capital. This will give the intending business person or investor or farmer, a vivid idea on the possible benefit he or she stands to gain, when he or she starts doing the business. With that, the intending business person or investor or farmer will not need a soothsayer to make decision for him or her.


You can use this format in developing your own business Plans and feasibility Study 

OUR TABLE OF CONTENT INCLUDE;

  • SECTION I – EXECUTIVE SUMMARY
  • NAME OF BUSINESS / COMPANY
  • OFFICE & SITE LOCATION
  • MOTIVATION
  • MISSION STATEMENT
  • SOCIAL/ECONOMIC VALUE
  • PROJECT STATUS & START UP
  • WHY PREPARE THIS BUSINESS PLAN?
  • SECURITIES FOR THE PROPOSED LOAN
  • REPAYMENT
  • SECTION II – STUDY AREA
  • STUDY AREA
  • COMPANY OVERVIEW
  • MANAGEMENT TEAM
  • DEPARTMENTS IN THE COMPANY
  • EXPERIENCE
  • MANAGEMENT TEAM GAPS
  • SECTION III – INDUSTRY ANALYSIS
  • DEFINING YOUR INDUSTRY
  • YOUR INDUSTRY SIZE GROWTH RATE AND SALES PROJECTIONS
  • INDUSTRY STRUCTURE
  • MARKET OVERVIEW
  • MARKET SEGMENTATION
  • RELEVANT MARKET SIZE
  • KEY SUCCESS FACTORS
  • LONG TERM PROSPECTIVE
  • MARKET CHARACTERISTICS
  • SAMPLING TECHNIQUE
  • SECTION IV – CUSTOMER ANALYSIS
  • TARGET CUSTOMERS
  • CUSTOMER NEEDS
  • MARKET NEEDS / SOCIAL PROBLEMS AND SOLUTIONS
  • BUYERS BEHAVIOUR
  • MARKET SHARE
  • SALES FORECASTING
  • SECTION V – COMPETITIVE ANALYSIS
  • DIRECT COMPETITORS
  • COMPETITIVE ADVANTAGES
  • SECTION VI – MARKETING PLAN
  • PRODUCTS & SERVICES
  • FINISHED PRODUCTS
  • PRODUCT QUALITY AND PRODUCTION QUANTITY
  • PRODUCTION CAPACITY
  • PRICING
  • PROMOTIONS PLAN
  • DISTRIBUTION PLAN
  • SECTION VII – OPERATIONS PLAN
  • GENERAL APPROACH TO PRODUCTION
  • TECHNICAL ANALYSIS / PRODUCTION PROCESS
  • EQUIPMENT
  • PACKAGING REQUIREMENTS
  • SECTION VIII – FINANCIAL PLAN
  • REVENUE MODEL
  • FINANCIAL ANALYSIS
  • FINANCIAL ASSUMPTIONS
  • FINANCE CHARGES
  • FINANCIAL PROJECTIONS
  • FUNDING REQUIREMENTS/USE OF FUNDS
  • CRITICAL ASSUMPTIONS



  • FINANCIAL MODELS
  • SUMMARY OF PROJECT COST
  • BUDGET OF FIXED ASSETS / CAPITAL EXPENSES / INVESTMENTS
  • DEPRECIATION
  • UTILITIES
  • OPERATING EXPENSES (OPEX)
  • TOTAL REQUIRED INVESTMENT OUTLAY (REQUIRED START-UP CAPITAL)
  • FINANCING PLAN
  • INSTALLED / AVAILABLE EQUIPMENT
  • BREAK-EVEN ANALYSIS
  • LOAN REPAYMENT SCHEDULE AND INTEREST PAID
  • FORECAST OF PROFIT AND LOSS
  • CASH FLOW
  • BALANCE SHEET
  • GENERAL ASSUMPTIONS (BREAK EVEN ANALYSIS)
  • BUSINESS RATIOS - PROFITABILITY ANALYSIS
  • CONCLUSION
  • SECTION 3 – APPENDIX

   Click other related clicks that may interest you below;

 

Acceptable feasibility study and business plan for bank loans

Feasibility study on piggery farming business Agbarho community, delta state 

A PREPARED FEASIBILITY STUDY FOR CATFISH FARM IN NIGERIA 

“How to own, manage, and make millions from catfish farmingbusiness” BEST SELLER  

HOW TO OWN A MEGA FISH FARM BUSINESS IN NIGERIA

FLOATING FISH FEED PELLET MACHINE

TIPS ON BROILERS PRODUCTION AND ACTUAL VACCINATION –PROGRAMME AND TREATMENT

TIPS IN POULTRY MANAGEMENT

Sales of battery cage system in Nigeria

CASSAVA PROCESSING MACHINE

GRASS CUTTER/ CANE RAT PRODUCTION, BEST SELLER

How to handle and manage Snail farming

Rabbit Management

MANAGEMENT OF RABBITS, BEST SELLER



·         NOTE; According to our policy, we are not “allowed / permitted” to disclose peoples business or written feasibility study, “to anyone”, irrespective of their personality.

·        BUT, WE are permitted to display only executive summary.
·         This is just a sample of our executive summary on poultry feasibility study and business plan, carried out in Rivers State. 

·         1st sample;

These Feasibility study on poultry farming business (specializing on layers and boilers production), was conducted using projections, impressive publications, compounding interest/values, tables, graph, bar chart, pie chart, profits analysis and cash flow positions in other to give a clear picture of what is obtainable in that location, using eight plots of land, at Esemdiary village, Off Effurun Sapele Road, Okpe LGA of Delta state, Nigeria as a case study. 

Esemdiary village is a community in Okpe Local Government Area of Delta State with coordinates 05°26’N 5°57’E, which also plays the host community to the Warri Airport, which is actually located at Osubi. 

Okpe Local Government is a territory that used to be part of the original Okpe Kingdom, its headquarters is at Orerokpe, with a population of 128,398 people whose primary occupations include commercial farming, fishing, hunting, trading and gas exploration. 

After carrying out the feasibility study on Esemdiary village, Off Effurun-Sapele Road, Okpe LGA of Delta state, Nigeria, it was discovered that, farming generally will do well both on crop and animal production.

HOW TO PLACE AN ORDER NOW?

Payment Methods 


  • Bank Deposit 
  • Electronic Fund Transfer or western money transfer 
  • ATM cash Transfer 
This payment method requires the customer to deposit, Electronic
Fund Transfer or ATM cash Transfer directly from his/her account into any of CHRIS FARM NIGERIA bank accounts.

If it is an E-Book, project materials, written project or written feasibility study, it will be sent to your immediately as soon as your transaction reflects in our account.

Please note; it will take ten working days to write (or prepare) a feasibility study or a project on your request.
Our bank details are on the website page, Just click on payment to get them

After placing your order, SMS your payment information (Manual title,
Name on teller, payment teller number, and your e-mail address)
E.g. catfish, Kelechi Bisi Amina,531796,allpurpose@yahoo.com
To +2348036925718 or +2348051270981 once I confirm your payment.
The material will be sent to your immediately! By e-mail Trust us 100% to do that.

Advantages of sending your request via email your e-book (electronic book) is downloadable from your e-mail box which allows you to read and print out this book

• Zero shipping costs.
• No wasting time, forget having to wait weeks for postal delivery.
• No risk of products lost in the mail or damaged

Thinking that we might live you after your purchase? Definitely no!
With the CBN policy in Nigeria via bank verification number (BVN), is almost impossible to steal your money from bank transfer or bank payment.

We assure you of maximum support when you need us. Please, do not hesitate to ask us for the way forward.  

Get in touch with us today on our phone numbers or send us an email. We await your response……………………….

WRITTEN AND COMPILED BY CHRIS FARM NIGERIA

WEBSITE: www.chrisfarmnigeria.com
EMAIL: chrisfarmnigeria@gmail.com
PHONE: +234(803)-692-5718 or +234(805)-127-0981
LIKE US ON FACEBOOK: www.facebook.com/chrisfarmnigeria 
FOLLOW US ON TWITTER: www.twitter.com/chrisfarm9ja

• A big thank you for your patronage in advance

Your Success, Is Our Optimum Desire

AT Chris farm Nigeria, We Deliver the Best Services…
  
Other services we render are displayed on our advert below;

 ADVERTISEMENT

  • We provide feasibility study/business plan for new and existing businesses
  • We help you to recruit staff for your company, firm or organizations
  • We help you in registering your company, firm or organizations
  • Suppliers of any food stuffs
  • Building contractor (especially building houses, constructions of ponds)
  • Provides Architect for any design
  • Help you in getting loans
  • Sales of fingerlings, table size catfish, chicks, Grass-cutters, rabbits, snails, and many more
  • Farm design
  • Feed formulation for general livestock, including
  • Floating/Sinking Fish feed
  • Soybean oil processing, Teachings on how to test soybean cake,
  • Teaching on how to remove the gummy and unpleasant smell of soybean oil
  • Palm Oil/Palm nut cracking
  • Fish Farming (Pond Construction and Fingerlings distribution)
  • Poultry farm (plus marketing ideas)
  • Rabbit farming
  • Snail Farming
  • Grass-cutter/cane rat Farming
  • Commercial Crop Farming
  • Handwork/Workshop Plan
  • Pure Water Business
  • Nylon production
  • Professional Website design (cooperate and personal)
  • Bulk SMS (plus re-seller website)
  • Business Software Design
  • Logo design plus company slogan
  • Printing Press (Graphic design, lithography, banners, poster, handbills etc)
  • Sales of battery cage for livestock farming all over Nigeria
  • E-books on; Broilers farming, Layers farming, Grass-cutter farming, Rabbit farming, Pig farming, Catfish farming, and many more……
  • How to own, manage, and make millions from catfish production (Most demanded)
  • Projecting writing, Sales of written projects, and many more……
Powered by Blogger.